Springboard Branding For Greater Springfield Named Best In Ohio
Branding work created by Springboard Marketing for the Greater Springfield Chamber of Commerce was named “Best Comprehensive Community Branding” in the state of Ohio at the Economic Development Association’s Awards program. The award was for the Chamber-led branding campaign initiative that promotes the Greater Springfield area as a great place to live, work and play. The signature brand targets new businesses, tourists and prospective residents, as well as builds civic pride. Judging criteria included campaign distinctiveness, benefit, drama and branding. The brand can be seen on city buses, water towers, in advertising/print materials and at special events throughout the region. Chamber President Mike McDorman said the brand has paid dividends since its inception. “Our hope was the Springfield brand will help us better tell the story to our residents and outsiders, and from comments I’ve heard it has accomplished that,” he said. The branding effort is a partnership that involves the Greater Springfield Chamber of Commerce, City of Springfield and Springboard Marketing, who developed the campaign.
