Reengineering The Network
When CFA wanted to enhance its image as it positions itself as a regional technology service provider, they connected with Springboard Group. This comprehensive branding and marketing effort has bolstered the company’s position and growth.
From the web to print to events, CFA has continually expanded its market presence throughout the Central Ohio area. This was recently underscored by the company’s move to a new headquarters in Downtown Springfield.
Among the CFA branding elements created by Springboard are:
- Overall company and service line positioning
- Product line positioning for Sentinel , Grouplink & Champion City Data Center
- Naming, positioning & promotion of their Fusion technology event
- Creation of a new corporate web site
- Trade media advertising
CFA’s continued growth and highly successful Fusion event underscore the strength of the organization’s marketing and branding initiatives. Springboard's work for CFA also was recognized for excellence in media advertising, receiving two Addys. See the CFA Networks portfolio >>
