Growing A Brand
When Greater Springfield was seeking to grow its brand identity across the state, they found the perfect marketing partner in the Springboard Group. This intensive three-year effort has created a reinvigorated community identity targeting businesses, residents and tourists.
Encompassing practically every aspect of the media spectrum, the Greater Springfield brand is growing strong. From city busses to Ohio Magazine advertisements to a powerful family of web sites, the area is positioned for greater success.
The Greater Springfield branding and marketing programs include the Chamber of Commerce, Convention & Visitors Bureau and Community improvement Corporation. Components encompass:
- Positioning, branding and logo creation
- Family of active web sites
- Flash video
- Media advertising in Ohio Magazine and a variety of regional publications
- Annual Reports, Community Book & Visitors’ Guides
- Outdoor advertising, bus wraps and pole banners
- Newsletters
- Conventional and dimensional mailers
Springboard’s Greater Springfield branding work has received two Addys from the Dayton Ad Club. See the Greater Springfield portfolio >>
