The Essence Of Creativity
Mela Urban Bistro has established itself as one of the region’s premier dining destination. Its strong position was created with the help of Springboard Group’s branding and marketing capabilities.
The primary goal of the Mela branding effort was to create a unique and creative dining experience available nowhere else in the region. This Urban Bistro concept offers contemporary lunch and dinner selections, an extensive wine list and wonderful ambiance.
Among the core branding elements created for Mela are:
- Overall branding and image crafting
- Menu creation, design and language
- Positioning and services brochures
- Web site
- Seasonal promotions
- World Of Wine tour
- Restaurant supergraphics
- Media advertising
The success of Mela’s branding and marketing efforts is evident in the restaurant’s four-fold growth during its first three years in business. Springboard’s branding work for Mela has also garnered four Dayton Addy awards, including a Hermes for Best in Print and a Best of Show award. See the Mela portfolio >>
