Insightful Research, Analysis & Strategy Development
Solid research, smart strategies and effective market analysis are the foundations for business growth and success. At Springboard, we offer a unique range of expertise and capabilities to better understand and exploit opportunities. Our strategy and research services deliver superior insights into markets, customers and competitors. That is why companies such as Hewlett-Packard, Lilly, TAP Pharmaceuticals, Comfort Keepers, Quaker State, Purina, Brandstorm, Interverz Software and many others have tapped into the research and strategy capabilities of Springboard.
Research capabilities include:
- Quantitative research
- Feasibility studies
- Qualitative research such as focus groups and one-on-ones
- Market potential analysis & estimation
- Advanced research & segmentation using tools such a Prizm geo-demographics or Tapestry lifestyle/geo-segmentation
- Competitor intelligence
- Market/geographic mapping
- Data mining
- Web-based customer/prospect research
- Secondary research & information sources
- Customer and employee satisfaction measures
- Pilot and test market management and analysis
Strategy efforts encompass:
- Strategic planning
- Opportunity assessment
- Management meeting facilitation
- Structured brainstroming & ideation sessions
- New product/service exploration
- Mindmapping
